In a grocery store simulation lab at a major Midwestern university, consumers’ impressions of meat package label design differences were examined under various LED lighting settings. Participants’ reactions to the new meat labelling were assessed using a quasi-experimental methodology that included a multi-group within-subjects post-test only design. Philips HUE consumer LED light bulbs were adjusted with varied colours from 2700 K (RED) to 7000 K over beef steak packaging labels (BLUE). The display lighting simulations were created by placing gooseneck lights above the products. Label and illumination interactions influenced consumer perceptions of nutrition label information across and among subject groups, according to the study. When compared to the thermal impacts of earlier fluorescent and metal halide technologies, LED lights stay cool while lowering energy expenses. In the future, LED lighting systems with significant colour diversity will become more important and used in retail lighting designs.

Author(s) Details:

Greg Clare,
Design, Housing and Merchandising, Oklahoma State University, Stillwater, OK, USA.

Nahide Hancer,
Design, Housing and Merchandising, Oklahoma State University, Stillwater, OK, USA.

Please see the link here: https://stm.bookpi.org/RDST-V2/article/view/6608