Investigating the Dimensions of Consumer Protection in E-Commerce

Any business transaction that involves the transfer of data via the internet is referred to as e-commerce. In recent years, electronic commerce has increased significantly. The distinction between “traditional” and “electronic” trading will dissolve in the future as more businesses migrate parts of their operations to the Internet. The Internet has given consumers a powerful tool for searching for and purchasing goods and services. The first business-to-consumer e-commerce site in India was eBay paid $50 million for Inc. and its subsidiary India Pvt Ltd in 2004. New players such as,, and entered the E-commerce business as internet availability increased in India. Several E-commerce enterprises, such as, which offers spectacles, specialise on a specific product sector. Businesses are also exploring into areas where customers are hesitant to buy products and services from traditional brick-and-mortar establishments, such as, which sells a wide range of lingerie. The prevalence of smartphones has boosted the growth of E-commerce in India. The surge in popularity of E-commerce has brought with it a plethora of customer issues, including personal information leaks, unauthorised payments, and credit and debit card information theft. The present legal protections given in the sphere of e-commerce are investigated in this article. The research also looks into areas where there are still gaps to be filled.

Author(S) Details

Rupesh Rastogi
Department of Business Administration, Azad Institute of Engineering and Technology, Lucknow, Uttar Pradesh, India.

View Book:-

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top