The pandemic of Covid 19 has had a significant influence on people’s productive activities, particularly in Lombok West Nusatenggara, where people have yet to recuperate from the July 2018 earthquake and are now facing the pandemic of Covid since March 2020. According to the community’s natural and cultural potential, Trygona honey is a prominent home business, but it has not been completely exploited for the community’s economic recovery during the COVID-19 pandemic.
The goal of this study is to come up with the best marketing approach for trygona honey in the event of a covid 19 pandemic, which can then be used as a model for economic recovery in Indonesia. SAST (Strategic Assumption Surfacing and Testing) and AHP are the analytical approaches used (Analytical Hierarchy Process). According to the findings of the study, the trygona honey home sector was unaffected by the pandemic covid 19, and demand is actually increasing as people become more aware of their health. This honey contains a highly complete nutritional profile that can be utilised to boost COVID-19 immunity. Trigona seeds, cultivation technique, and business management were the three primary issues that the trigona bee farmers had to deal with in order to grow their business. Cultivation system technology, as well as adding value through packaging and labelling, is the ideal method for growing their business and income. BUMDES as an interconnection institution between trygona honey producers and the market is the most suited commercialization method for increasing farmer income and maintaining company sustainability.
Faculty of Engineering, Sahid University, Jakarta, Indonesia.
Faculty of Economic Business, Sahid University, Jakarta, Indonesia.
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