Determination of CSR Value for Consumers: An Approach to Indian Perspectives
The purpose of this study was to learn about consumers’ perceptions of corporate social responsibility (CSR), to identify companies’ activities that customers believe to be CSR, and to recognise the benefits that CSR provides to consumers. The study combines descriptive and explanatory research to report on what corporate social responsibility (CSR) means to customers and the value they obtain from it, based on 180 respondents. According to research, CSR provides consumers with social, emotional, and functional benefits. The study is equivocal, and whether CSR policy influences their purchasing decisions is debatable. Consumers, on the other hand, report another sort of value, egocentric value, which has to be validated in future research. Furthermore, five years after publication, the study implications examine new facets of CSR and consumer values, such as culture, economic situations, and industry norms, which merit additional exploration.
Author (S) Details
Faculty of Marketing, DAV School of Business Management, Utkal University, Bhubaneswar, India.
(Retd.)Department of Business Administration, Utkal University, Bhubaneswar, India.
(Retd.)Xavier Institute of Management, Bhubaneswar, India.
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