Corporate Social Responsibility – Impact for Airlines & Passengers
Varied business models (low-cost and network carriers) use different approaches to their external strategy, which impacts communication, marketing, and internal cost structure. The differences between the two models are discussed in general, as well as in light of the current trend toward more sustainable and transparent business strategies, with a focus on consumers. A quantitative empirical study was conducted to examine the perceptions of the two airline business models. In addition, the relevance of corporate social responsibility (CSR) in the airline industry was evaluated, as well as a look at how flyer behaviour has changed as a result of the COVID-19 problem. In this study, a correlative method was used to assess the relationship between the various variables. According to the findings, corporate social responsibility (CSR) has an important role. The study discovered that CSR is important to passengers’ thinking, particularly in terms of charity and legal obligations, and that concerns about environmental responsibility grew in popularity during the COVID-19 epidemic. COVID-19 did not appear to cause a demand change among company models, and passengers’ perceptions of CSR did not differ between models.
ETH Zurich (Swiss Federal Institute of Technology Zurich), Department of Mechanical and Process Engineering, Leonhardstrasse 21, 8092 Zürich, Switzerland.
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