This is a topic that will be discussed in the analytical section of this article, where South Africans’ priorities for HIV/AIDS and health will be compared. This study examines the characteristics that predicted respondents’ selection of HIV/AIDS as an important issue for the government to solve using data from the Fourth Round of the Afrobarometer survey in South Africa. The study’s dependent variable was the identification of HIV/AIDS as a significant governmental issue. Other possibly key factors included respondents’ personal knowledge of HIV/AIDS, such as knowing someone who died of AIDS, poverty, and their perceptions of the government’s response to the HIV/AIDS issue. A logistic regression analysis took into account the respondent’s background and demographic information. The findings revealed three characteristics that influenced respondent choice of HIV/AIDS: race, particularly being a Black South African, government prioritisation of health, and the rural-urban divide. The conclusion was that advertising aimed at mobilising public support for comprehensive HIV/AIDS solutions in South Africa should focus on HIV/AIDS rather than health.
Lincoln J. Fry
State Attorney’s Office (Retired), Florida’s 15th Judicial Circuit Palm Beach County, Florida.
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