Commodification in Mass Media’s Educative Function in Kenya: A Review

Since colonial times, the educational function of the media has had a significant impact in Kenya. The influence of mass media in influencing current worldviews—how people see and live in the world—has resulted in societal change. Because humans are primarily creatures of habit, and mass media contents are generally repetitive and unreflective, the power of mass media in reinforcing commodification and economic rationalist presuppositions is substantial. Because the visuals and messages in the media are based on philosophical ideas and principles that do not emerge naturally over time, They should be submitted to an actual evaluation since social and cultural influences are products of a fundamental and directing commitment at the centre of human understanding. From the premise that there is no such thing as media neutrality. The goal of this research is to look into the influence of mass media’s educational function in developing consumers’ core beliefs. The study looks into the role of the media in disseminating unfavourable economic rationalism and commodification narratives in particular. The author advocates for a careful, well-considered, and philosophically coherent approach to thinking on, evaluating, and responding to the processes by which mass media educates its audience.

Author (s) Details

Benson Kamary
Evangelia University, California, USA and Trinity International University, Illinois, USA.

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