A Value Chain Analysis of Live Poultry Marketing in Northwest of Dhaka City

Bangladesh’s chicken industry has contributed significantly to the country’s economic development and elimination of malnutrition. The goal of this research is to identify the value chain’s actors and their functions, as well as to assess the value added by various actors in live poultry marketing. To investigate the regional and seasonal price fluctuations of chicken, secondary data was employed. A pretested questionnaire was used to collect primary data from 250 respondents, including 150 farmers, 70 traders, and 50 consumers. Tables, graphs, simple statistics, and a ratio to moving average were used to achieve the goals. The key market actors who performed marketing functions were poultry producers, faria, beparie, wholesalers, and retailers. Broiler and sonali chickens have the longest marketing channels, followed by native chicken. Native chicken, sonali, and broiler production expenses per quintal of live poultry were BDT 7,300, BDT 17,063 and BDT 9,488, respectively. For native, sonali, and broiler, the net returns were BDT 5,182, BDT 3,714, and BDT 1,123 per quintal, respectively. Native chicken had a total marketing cost that was 1.24 times greater than sonali and 1.21 times higher than broiler. In terms of net marketing margins, native chicken market actors earned 5.44 times more than broiler and 1.93 times more than sonali. Among the main market actors for local chicken, Faria, followed by retailer and bepari, experienced the highest marketing costs. Sonali and broiler bird marketing costs were highest for retailers, followed by bepari and wholesalers. Despite having the second highest marketing expense, retailers had the best net profit among chicken marketing intermediaries. Retailers bore the majority of the costs and generated the majority of the net profit for native chicken. as evidenced by the various intermediaries’ portions of total value addition cost and total net profit. The majority of the costs associated with sonali bird promotion were borne by merchants, while Bepari received the majority of the net profit. The majority of the expense of broiler marketing is borne by retailers, who also earn the majority of the net profit. Seasonal price indices of broiler at the retail level in Dhaka’s Sadar and Savar markets were highest in June and July and lowest in November and December from 2010 to 2014. In the retail market, Dhaka Sadar has the highest coefficient of variation of broiler, followed by Savar. Broiler price risk is higher in Dhaka than in Savar, according to research. At the national level, medium-sized birds showed the largest coefficients of variation, followed by tiny and large birds. The majority of consumers had an unfavourable view toward processed poultry meat. Live poultry marketing caused serious health issues, with more than 58 percent of market participants suffering from various ailments. A sustainable and environmentally friendly chicken business requires biosecurity, halal techniques, and hygienic chicken processing.

Author (S) Details

S. Islam
Socioeconomic Research Division, Bangladesh Livestock Research Institute, Savar, Dhaka, Bangladesh.

J. Begum
Socioeconomic Research Division, Bangladesh Livestock Research Institute, Savar, Dhaka, Bangladesh.

M. I. Hossain
Department of Agri-business and Marketing, Bangladesh Agricultural University, Mymensingh, Bangladesh.

M. Khatun
Socioeconomic Research Division, Bangladesh Livestock Research Institute, Savar, Dhaka, Bangladesh.

View Book :- https://stm.bookpi.org/CRAS-V12/article/view/2369

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