E-commerce is being transformed into mcommerce with the help of a new generation of mobile devices. While traditional fixed PC Internet access is still important, mobile Internet access appears to be attracting more customers due to its flexibility. The purpose of this research is to create and test a mathematical model that captures how mobile internet access affects e-commerce. efficiency The original paper by Sumita and Yoshii [1] has been improved for more realism. Traditional ecommerce requires a fixed PC, whereas m-commerce allows for both fixed and mobile access. It is possible to derive explicit distributions of the number of items purchased by time t and the time required to sell K products. Numerical examples are used to illustrate the behavioral differences between m-commerce and regular e-commerce users.

Author(s) Details

Prof. Ushio Sumita
Graduate School of Systems and Information Engineering, University of Tsukuba, #Tennoudai 1-1-1, Tsukuba, Ibaraki 305- 8573, Japan.

Dr. Jun Yoshii
Graduate School of Systems and Information Engineering, University of Tsukuba, #Tennoudai 1-1-1, Tsukuba, Ibaraki 305- 8573, Japan.

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